The DIRECTV Bar Finder is a smarter mobile application that understands the everyday user. As a back-pocket resource, DIRECTV Bar Finder specializes in recommending local and personalized activities, entertainment, restaurants, and bars. Users have access to ratings and schedules so they're always in the know at every moment.
Bar Finder was a collaboration between The B Team and Chicago-based R/DIA. The challenge was to improve app adoption by creating a more useful and engaging set of features.