Customer Engagement


Cost of Ownership


Customer Base



Enterprise Development


MVP Platform

The DIRECTV MVP platform is an online portal that is intended to accelerate the growth of the over 250k bars and restaurants that subscribe to DIRECTV services. The platform offered an online store where customers could redeem points for branded merchandise, a business intelligence area that provided guidance from business thought leaders and a slew of apps and games designed to normalize bar traffic during off-peak days.


MVP Platform was a collaboration between The B Team and Chicago-based R/DIA. The challenge was to create a platform that would accelerate growth for bars and restaurants that subscribe to DIRECTV programming.


  • Business Insider Tips From Authors Like Malcolm Gladwell
  • Programs to Help Get Butts in Seats Mon-Thurs
  • Prize Redemption Platform
  • Valuable Analytics
  • Online Commerce for Loyalty Points